JJ Abrams is often considered the kind of viral marketing. His Internet campaigns for Lost, Fringe, Cloverfield, and even the new Star Trek have involved intricate alternate reality games (ARG), which have spanned the wide spaces of the Internet. With the release of Super 8's trailer last week, Abrams's newest marketing campaign has heated up. The first site was unearthed earlier today, along with the following news clipping.