Artificial Continuum

Friday, May 14, 2010

JJ Abrams is often considered the kind of viral marketing. His Internet campaigns for Lost, Fringe, Cloverfield, and even the new Star Trek have involved intricate alternate reality games (ARG), which have spanned the wide spaces of the Internet. With the release of Super 8's trailer last week, Abrams's newest marketing campaign has heated up. The first site was unearthed earlier today, along with the following news clipping.


What exactly is Rocket Poppeteers? And what does it have to do with trains, car crashes, cameras, and Area 51? We'll be sure to follow this as the Super 8 mystery develops.


Blog Archive